The three-day e-auction of media rights for the IPL 2023-2027 cycle has earned the BCCI a record Rs 48,390 crore. Disney-Star has bagged TV rights for the Indian subcontinent while Viacom18/ Reliance claimed digital rights.
Collectively these companies will pay the cricket board Rs 118.02 crore per match for the next five years. A total of 410 matches will be played across five seasons – 74 matches each will be played in 2023 and 2024, followed by 84 games in 2025 and 2026 and 94 matches in 2027.
Disney-Star bagged Package A containing TV rights for the Indian subcontinent for Rs 23,575 crore. Viacom18 and Reliance bagged packages B and C - B includes digital rights for the Indian subcontinent and C contains a bouquet of 18 matches per season with non-exclusive digital rights for the same region. For both these packages, the two companies have paid the board Rs 23,758 crore. Viacom18 and Times purchased Package D containing world rights for TV and digital for Rs 1,057 crore.
“India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” BCCI secretary Jay Shah tweeted after the e-auction.
Image credit: IPL/BCCI
