They emerged as the biggest franchise in terms of brand value.
The Peshawar Zalmi was named the most valuable PLS franchise in terms of brand value according to Nielsen Sports. They were finalists three consecutive times in the PSL and they achieved a brand value of $40.5M.
“I congratulate Mr Javed Afridi and Peshawar Zalmi Team for becoming the number 1 franchise for the fourth consecutive year,” said PCB Chairman Ehsan Mani. “Peshawar Zalmi Sponsors & Partners garnered the maximum mileage as well in PSL 4. Pakistan & PSL’s biggest sporting entity, Peshawar Zalmi has once again emerged as the number 1 franchise in terms of brand value for PSL 4.”
Nielsen also declared Peshawar Zalmi the biggest franchise for the previous season as well. They also had the highest media exposure rating due to their interaction with their fans. “I would like to thank the Peshawar Zalmi Fans & Team for this wondrous achievement. It is due to their support that we have once again achieved this milestone. I will continue the mission of #BringBackSmiles across Pakistan and not only focus on cricket but also empower other sports as well,” said Peshawar Zalmi & Zalmi Foundation Chairman Mr Javed Afridi.
“I would love to see some of the Peshawar Zalmi Matches to take place in Peshawar as the fans have waited long enough. It is their right to witness their heroes play in the city of flowers.” Chairman PCB Ehsan Mani in his video message to Javed Afridi said, “I congratulate Mr Javed Afridi and the Zalmi Team for this wonderful achievement. It is quite a milestone to become the number 1 franchise for the fourth consecutive year.”
The Peshawar Zalmi is a team/franchise that plays in the Pakistan Super League. To find out more about the different cricket leagues, visit Betwala’s page.
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