Package A of the IPL media rights, which contains broadcasting rights, was sold for a whopping Rs 23,575 crore and Package B containing digital rights sold for Rs 20,500 crore. The two packages have been sold for Rs 39,775 crore combined.
There was a lot of speculation about Sony bagging the broadcasting rights but those rights have gone to Disney Star. Viacom 18, meanwhile, has bagged the digital rights for Indian audience.
As per ESPNcricinfo, the winning bid for Package A - TV rights – was Rs 57.5 crore per match while for Package B - digital rights – the highest bid was Rs 50 crore per match. A total of 410 matches will be played during the 2023 – 27 cycle. 74 matches each will be played in 2023 and 2024, followed by 84 games in 2025 and 2026 and 94 matches in 2027.
The per match value of an IPL game has nearly doubled from the Rs 54.23 crore which Star India had paid for the 2018 – 2022 cycle.
The bidding for Package C (digital rights for India subcontinent for a special bouquet of matches) and Package D (rest of world) is still in process and the winning bid will be announced later today.
“We are already reaching towards USD 5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crore is massive. An incremental growth of 51 percent over and above base price is phenomenal," a BCCI functionary told PTI.
Image credit: IPL